Case Study

Envato Enterprise Landing Page Redesign

Product Design

Envato Enterprise landing page displayed across multiple screens, showing the redesigned layout and feature sections.
Envato Enterprise landing page displayed across multiple screens, showing the redesigned layout and feature sections.

Context

The Enterprise Landing Page at Envato had recently been updated to reflect the company’s new brand identity.

However, despite aligning visually, it wasn’t effectively positioning Enterprise as a premium solution for high-tier clients. The page suffered from excessive white space and lacked strong messaging, which led to a disjointed and underwhelming experience for potential customers.

This redesign was part of the Growth Uplift Team, a cross-functional initiative between Product, Engineering, and Marketing aimed at driving growth across key touch points.

Mobile view of the Envato Enterprise landing page highlighting content hierarchy and responsive layout.
Mobile view of the Envato Enterprise landing page highlighting content hierarchy and responsive layout.
Mobile view of the Envato Enterprise landing page highlighting content hierarchy and responsive layout.
Abstract 3D graphic used as a visual element in the Envato Enterprise redesign.

Goals

  1. Elevate the perception of Enterprise as a premium offering.

  2. Improve the storytelling to communicate value clearly and confidently.

  3. Reduce cognitive friction and create a more engaging, functional experience.

  4. Drive not just more leads — but better-quality leads with higher conversion potential.

Experimentation

To validate the impact of form visibility on lead quality and volume, we launched an A/B test:

Version A: Form visible by default.
Version B: Form hidden until user interaction.

The experiment aimed to help us understand which version encouraged more qualified, high-intent users.

Close-up of the Envato Enterprise landing page displayed on a tablet, showing feature sections and visual content.
Close-up of the Envato Enterprise landing page displayed on a tablet, showing feature sections and visual content.

Credits

Lead Product Design → Oliva Meg
Image & Visual Curation → Mel Findlay
Engineering → César Rivera

Lead Product Design → Oliva Meg
Image & Visual Curation → Mel Findlay
Engineering → César Rivera

© 2026 Oliva Meg

Designed with Figma and Published with Framer